The True Dream Home experience, a VR collaboration with House Flip by Fun-Gi Game, targets middle-aged women, the game's major audience. It offers them the opportunity to create and immerse themselves in their dream homes, complete with personalized interior designs and dream locations, through the innovative use of virtual reality technology.
Key Words:
Virtual Reality
User Experience Design
The True Dream Home experience leverages VR technology to allow middle-aged women to design and immerse themselves in their dream homes. Through detailed user research, we identified key user interests, preferences, and pain points, including struggles with technology, leading to a tailored and tutorial-based VR experience that combines realistic environments with interactive design elements. Our competitive analysis informed development, and usability testing iteratively improved the interface and functionality. The final product offers instructional tutorials, interactive and customizable home environments, reduced motion sickness, and future plans to expand features.
Fun-gi is a game studio whose primary product is the mobile game House Flip, that:
- With the current demographic of casual-core middle-aged women aged 25-54 who are used to
solitaire & sudoku.
- Featured with collabrative house renovation, global tours, true architecture, and
empowerment.
- Is concerned about AI applications needing human oversight and user readiness for AR/VR
experiences.
House Flip
on Google Play
The one True Dream Home experience gives middle-aged women (25-53 years old) an opportunity to create and immerse in their dream home with their desired interior design and dream location by introducing the use of virtual reality technology
- Most interviewees are familiar with mobile apps and social media, but not with XR
technology.
- Dream homes typically feature nature-adjacent locations, open spaces, and customization
options for furniture and design.
- High interest in the True Dream Home experience, especially in decorating and switching
between different living environments.
- Concerns include the difficulty and sickness of handling VR technology and the need for
onboarding instructions.
